Thrifting is popular among both Gen Z and Millennial consumers. 62% of this group reports shopping secondhand before buying new. 40% of Gen Z reports going to a thrift store within a month. Considering that a good portion of Gen Z are young adults new to the job market, it's safe to predict that as their spending power grows, so will their investment in thrifting.
Psychological Factors
This group is incredibly environmental and sustainability focused, and prefer thrifting as an alternative to fast fashion. This group also has a financial aspect, where thrifting is the affordable option, and often consider resale value when making clothing purchases.
Social Media Habits
Knowing our target audience helps narrow the scope of which social media platforms will be most effective.
According to a 2021 study, the top 3 most used social media platforms in the US are:
Youtube—81%
Facebook—69%
Instagram—40%
Millennial and Gen Z usage:
Both Millennials and Gen Z utilize Youtube and Instagram
Millennials make up the core base of Facebook users
Gen Z prefers Tiktok, which while new is growing in popularity
Important to keep in mind
40% of internet users use ad blockers. This means paid online advertising are not getting to a significant number of potential customers. Social media marketing bypasses this as brands and businesses can connect directly to customers.
This is evident in attitudes as well. 90% consumers trust recommendations from those known to us, 70% trust recommendations from strangers. Only 14% trust advertising. (source)
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