Thrifting and social media have a symbiotic relationship. With the boom of Tiktok over the pandemic came a boom in social media interests. Users discovered trends and fads from the 80s and 90s that department stores could not satisfy. Trends were also amplified by increased discourse around environmental topics and sustainability.
A quick search through the #thrifting #thrifthauls #secondhand tags on Tiktok brings up 10,000s of videos. On Instagram, over 15 millions posts are tagged with #thrift, #thrifting following close behind with 11 million.
General Best Practices
So there's an online thrifting presence already, which means users are using hashtags like #thrifting that we can use to bring awareness to our business. But when they click on our profile, we need to deliver.
Here are some general best practices to keep in mind for successful social media marketing:
80/20 Rule. Only 20% of the content should be promotional. The rest should entertain, inform, or educate. (These are thrifting haul images, employee spotlights, etc.)
Complete your profile with important information: a pleasing logo, store location and accurate store hours prominently featured
Review your Insights. Facebook and Instagram will allow you to see audience demographics, like rates, etc. Review and track these to troubleshoot which content is working.
Experiment with posting times to find when your audience is most active. (Social media content tools like Hootsuite can provide insights, data, and recommendations).
Pin Important Posts. For the user not yet engaged, having your best or most relevant content at the forefront gets more eyes on it.
Tag locations and other users to boost engagement and draw in a larger audience.
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