There are 4.88 billion users on social media, over 60% of the world population! (source)
With these numbers, it's not surprising that 92% of marketers are now utilizing social media in their marketing strategy.
Teens and Millennials have especially adopted social media as a means for consumer research and engagement, with 50% of Gen Z and 42% of Millennials considering social media the most relevant form of marketing to a brand.
(source)
CUSTOMER HABITS
Customers and clients now have expectations of the brands they engage with when it comes to social media.
70% of social media users expect to conduct customer service inquiries via social media
90% use social media as the primary means on contacting a business
(source)
OUTCOMES
Integrating social media marketing increases both:
EXPOSURE & REPUTATION
90% of marketing professionals credit social media with improved business exposure
93% of brands credit social media video for attracting new customers
71% of customers who enjoyed a positive social media exchange with a brand recommended that brand
SALES
Customers spend 20-40% more money with brands/businesses they interact with on social media
50% of marketing professionals who have used social media for 2 or more years report increased sales
(source)
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