Content Strategy | Tiktok

What is Tiktok?

Tiktok consists of short vertical content often shot on smart phones. These videos do not require high production value and can be shot on any smart phone. Successful Tiktok accounts are the ones that have content that reinforces their brand, participates in trends, and uses hashtags. (source)

“Not surprisingly, social media is driving the obsession. Influencers post massive thrift hauls on Instagram, TikTok and YouTube. That's where trends emerge.” (Source)

Content

Tiktok is almost exclusively video, so copy does not need to be more than a few words either teasing or commenting on the video content. Hashtags are still useful here, as well as the Link in Bio Linktree method also used for Instagram.

Thrift Hauls

Example | Example

New Inventory

Example | Example

Day in the Life

Example | Example

Recommendations/Employee Favorites

Example | Example

Thrifting Tips

Example | Example

Challenges (especially thrift related)

Example | Example

Thrift Trends

Example | Example

Use Viral Sounds (get creative!)

Example | Example

(Note, both of these accounts are good to follow to see what is trending!)