Content Strategy | Site & Blog

Updated: Aug 23, 2023

Most consumers find new businesses through online searches. Whether or not Sunnyside Thrift is one of the top search results for a potential customer depends on Search Engine Optimization, or SEO. SEO is vital for business, and one of they key ways to improve SEO for a brand or business is with a site and blog.

Blogging

A blog increases both SEO and Reputation.

Utilizing keywords and internal links in a blog increases site traffic and visibility. To become a top search result, users don't have to input the name or domain of the site. Using keywords in blog articles means users searching "affordable winter coats", "local thrift stores", and other such queries are more likely to find your store.

Blogs also position you as an authority on the topic, by providing help and expertise. Those who read the blogs and find them useful with correlate that positively with your brand.

Blogging Tips

Keep these useful blog tips in mind:

Consistency. Studies show 16 blog posts a month seem to work, but start off with what you can manage and keep it consistent. If you post every two weeks, continue to do so until you can increase bandwidth. (A content calendar can help manage this).

Length. Longer blogs (2k+ words) tend to rise to the top of the search, but quality is always preferred to quantity. The best performing titles are within 6-13 words, and utilize those keywords especially in the title.

Keywords. Use words and phrases potential customers may use to find you. When in doubt, ask customers who found you online what they search.

Visuals. Readers retain information at higher rates when you utilize images and infographics.

Outsource the Work. Invite guests to contribute content.

Repost. Repost your blogs. Content, content, content.

Topic Ideas